ADVERTISING RESOURCES
Internet - Online Resources
Whirlpool Home Cooling and Heating provides two web-sites as resources for both Dealers and Homeowners. We feel that these sites are valuable resources, and encourage their use.
www.whirlpoolcomfort.com - for Dealers
• Product Information
• Technical Specifications
• Installation Instructions
• Sales Literature
• Marketing “Tool-Box”
• Promotional Items
• Branded Apparel
• Product and Logo Images / Digital Library
• Ad Slicks / Templates
• Direct Mail Templates
• Warranty Registrations
• Warranty Certificates
• AHRI Match-ups
• Parts Look up
• Current News and Events
• ...and much more
www.whirlpoolhvac.com– for Homeowners
• Dealer Locator
• Buying Advisor
• Purchase Incentive – Tax Credit Information
• Product information
• Comfort Commitment™ Warranty Offerings
• Warranty Registration
• Warranty Certificates
• Frequently Asked Questions – Consumer Focused
• Sustainability Offerings – EcoCentral , Resource Saver
• ...and much more
Dealer Customized Marketing Services - New for 2010!
We at Whirlpool Home Cooling and Heating feel very strongly that marketing the brand in conjunction with a certified enabled dealer is a confirmed catalyst to overall business success for a parties . Thus we have an engage with ARS Marketing Services to support your company specific marketing needs.
ARS is a full-service marketing, advertising, design and interactive agency that can help your business achieve increased sales opportunities. While our best efforts are found in developing a long-term strategy campaign, online, print, social media, etc, we are also pleased to furnish you a short-term solution, such as newspaper ads, direct mail or radio. On staff is a dedicated Whirlpool HVAC creative team and account service provider, ready to help you obtain a professional, on-target, sales-generating platform.
Give us a call to discuss how we can best help you and your business at 269-982-6600 or drop us a line at hvac@arsadvertising.com. Rate card and quotes available by request.
Dealer Selling Tools - ADTEK Software
Jerry Faw – President of ADTEK has successfully operated a HVAC, plumbing and electrical company for over thirty years; developed software for this industry for over years; and, as co-founder of HVAC Training Company, was instrumental in the development of interactive CD ROMs for technical training. Jerry also designed and built training equipment to diagnose refrigeration cycles of an air conditioning system, and developed refrigerant piping software for a leading manufacturer, as well as accounting packages in and out of this industry. Jerry’s specialty is writing software to help HVAC dealers improve their profits with increased high-end sales and developing a professional image for their companies. Jerry travels the country conducting a variety of workshops and training seminars to meet this objective.
For ADTEK software product and ordering information, Click here , or contact can be made through the information noted below.
ADTEK Software Company
105 South Main Street,
P.O. Box 114
Toluca, Illinois 61369
Telephone: (815)452-2345
Fax: (815) 452-2119
E-mail: sales@adteksoft.com
www.adteksoft.comwww.adteksoft.com
Direct Mail/Marketing Services for Whirlpool Home Cooling and Heating dealers
Prokup Media Inc
227 Bucklin Street
La Salle, Illinois 61301
www.prokupmedia.com
Phone : 815-223-7953
Fax 815-223-7954
Obtaining mailing lists: Prokup Media will help you select the proper mailing list to generate leads for your HVAC dealership. Targeted mailing lists can be obtained from USADATA.COM or INFOUSA.COM. From these two sites you can target customers with qualifying homeownership time and income level. Select by separating customers by county or city of your choice. It is easy to create any size list to meet your advertising budget.
Customizing your postcard: Prokup will add your individual dealer offer to the postcard template you select from the Whirlpool Digital Library ( www.whirlpoolcomfort.com). This service includes layout design of the postcard back. Please contact Prokup for the cost of these services.
Direct Mail Order Form
Standard mail postage and handling costs: Prokup will sort your mailing list to postal standards, apply standard postage stamp to your postcard, imprint the customer address from your mailing list. Minimum mailing quantity is 300 cards to qualify for standard postal rate.
Dealer Identification - Marketing Services
TKO Graphix
2751 Stafford Rd
Plainfield, IN 46168
TKO Graphix is a full-service, large format graphics company specializing in graphics & advertising media for vehicles, job sites, showrooms and tradeshows. TKO Graphics has for over 25 years produced a variety of both screen and digitally printed products such as:
• Vehicle graphics
• Banners,
• Yard signs
• Floor graphics
• Wall graphics
• ….much more.
TKO Graphix proud to be a Scotchprint® Graphics Authorized Manufacturer. Our installation personnel are members of the United Application Standards Group (UASG) and are 3M certified. TKO not only has one of the largest installation crews in the nation, but are also networked with qualified installers from coast-to-coast.
Contact Information:
TKO Graphix
2751 Stafford Rd.
Plainfield, IN 46168
Chris Hurley
Toll Free 877-931-4500 Extension 224
Local 317-271-1398
Direct order Fax 317-273-2772
For a downloadable PDF brochure of the Dealer Identification offerings, please click on the following:
Whirlpool Brochure
Whirlpool 2010 Order Form
Building Signage - Marketing Services
Dualite Sales & Service , Inc. has been selected a preferred vender to support your Whirlpool Home Cooling and Heating building signage needs. They have a full line of offerings that cover a very broad range of physical applications.
Click here for Flyer
For more information, please contact:
Vernon L. Wooten
Vice President, Sales
Dualite Sales & Service, Inc.
One Dualite Lane
Williamsburg, OH 45176
513-536-3193 Direct
513-536-3100 Fax
www.dualite.com
Dealer Sales Training
Customized Sales Training focused to support the success of HVAC Dealers in today’s market. Minimal class sizes required per location. Thirty (30) day advance notice for request required.
Training for the Trades provides training for HVAC technicians and almost any trade. Specialize in courses about computerized heat loads, operating cost analysis, duct sizing, and more. Custom classes on any technical topic are also available. Instructors each have more than 20 years in the field so they bring real-life experience and knowledge to the classroom.
For more information, please contact :
Chris Campbell
ccampbell@tradewindshvac.net
Print Yellow Page Ads, Internet Advertising, Response Measurement
Whirlpool Home Cooling & Heating Directional Advertising Program through Marquette Group – delivering the 7 enablers to success
1. INNOVATOR – In addition to 46+ years of Print Yellow Pages expertise, Marquette Group is an industry leader in developing progressive Internet Yellow Pages programs for clients
2. CONVENIENCE – Marquette Group provides program participants with one point of contact (rather than multiple local contacts) for recommendations, design, and placement of all Print and Internet Yellow Pages advertising.
3. BRANDING – Marquette Group has created Print and Internet Yellow Pages ad samples that provide program participants with an image consistent with Whirlpool Home Cooling & Heating which also aids in making co-op reimbursement easier
4. EFFECTIVENESS – Marquette Group will provide program participants with strategic Print and Internet Yellow Pages recommendations to maximize effectiveness and generate more leads.
5. INCENTIVE – Marquette Group will research all available incentives when making recommendations, thus providing program participants with the lowest available rate.
6. DISCOUNT – Marquette Group will extend an additional 5% program discount on both Print and Internet Yellow Pages to program participants.
7. RESULTS – Through Response Measurement call tracking telephone numbers, Marquette Group connects advertising strategy to performance, which helps to determine if dollars are being spent appropriately across various media.
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For questions or custom recommendations please contact:
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Marquette Group
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222 N.E. Monroe St., 8th Floor
.
Peoria, IL 61602
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Phone: 800 548-6214
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Fax: 309 671-9094
.Email: whirlpool@mqgroup.com
.URL: www.marquettegroup.com
Apparel - Whirlpool Dealer Uniform Services
The Whirlpool preferred vender for branded uniform services is Aramark – Uniform Services. Aramark has all applicable Whirlpool Brand logo’s on file and they ready a willing to support all your uniform needs. Please note co-op applicable expenditures are only allowed on Whirlpool Branded Item
Whirlpool Uniform Program - click here for brochure
For questions and ordering information please Contact:
Tony Varao | New Business Developer | ARAMARK Uniform Services
Tel: 800-785-2299 x 675628 | Mobile: 781-351-6894 | Fax: 781-763-2989
TONY.VARAO@ARAMARK-UNIFORM.COM | www.shoparamark.com |
